Consumer shopping behaviors have changed and you want to tailor your business to work for potential consumers. You have to work along with the shopping trends if you want to increase your sales. But what are the most important shopping behaviors that you need to keep an eye on? Here are the shopping behaviors that you should know about:
1. Curbside Pickup and Delivery
As there’s still much fear regarding the COVID-19 virus as well as strict lockdowns in many parts of the world, shops have adapted by offering curbside pickup. This allows your customers to place an order online. Then they’ll park outside your store while a staff member drops off the order. Make sure to comply with health regulations to put your customers at ease. You can also offer delivery as an alternative to pickup. You can hire a cheap courier service that can make contactless deliveries to your customers after they pay online.
2. Design
You’ve also got to consider the design of your store. With so many options available, you’ve got to find a way to distinguish your business from others. You should first consider investing in interactive retail displays for your storefront. This is a quick way to attract customers to your store. This is especially crucial if you run a business in an area with strict pandemic restrictions. For example, if customers still have to wear masks or socially-distance, they’re unlikely to spend hours in a mall — as they used to! As such, you have to consider how to design your store to attract customers to enter your business. Customers have limited time, so you want to make sure they come into your store!
3. Contactless Payments
The last step is to increase options for contactless payments for your retail business. You should offer options for customers to pay by scanning their credit cards. Or you can install payment tools to insert their credit cards in. They shouldn’t have to hand you the card directly. Similarly, you can let your customers scan a QR code to access a payment page. Once they make the payment you can hand them their order. Make sure you also offer options to make a payment online even if you don’t have a digital store. This lets your customers pay online and then pick up their order at the curbside. You can also accept cryptocurrency payments. This allows your customers to send money through their smartphones and avoiding contact.
Adapt to These Shopping Behaviors
If you adapt to these shopping behaviors you’ll see an increase in your sales and customer base. The pandemic and lockdowns have changed a lot of our shopping behaviors. While economies have been hurt, this doesn’t mean that it’s all doom and gloom for a retail business! You want to offer curbside pickup to your customers. If you haven’t already, make sure you offer online shopping as well. Interactive displays are also a great way to attract customers. You can find more great business advice on our website!
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